Connect with Chris on:
Co-Founder and CEO of WiderFunnel,
the Conversion Optimization Agency
Chris' Conversion Optimization methods have helped clients improve online results by up to 400% for lead generation, e-commerce and affiliate companies.
He is in demand as a speaker throughout North America and Europe at conferences like eMetrics, SMX, SES, PubCon, IIMA, Conversion Conference, and IMC.

Chris Goward
Conversion Optimization Client Results

"Straight shooter, diligent, smart, and always a consummate professional. Comfortable talking business, marketing, and technology as well."
- Tom Leung, Google


"Without doubt a leader in his field, Chris provided incredible insight and understanding of Conversion failings and delivered superb ideas to resolve. Highly recommended, if you work in eCommerce you need to talk to him."
- Dan Richardson, Nokia


"Chris led the strategy for our Conversion Optimization testing project on the Fujitsu e-commerce site...The 24% lift in e-commerce sales on shopfujitsu.com speaks for itself."
- Kinoti Gituma, Fujitsu


"The Conversion Optimization processes Chris developed and uses with us delivers more leads and sales from the same traffic volume. Our search marketing now generates many more high quality leads to our sales team and we have leveraged the marketing insights throughout the organization."
- Jim Sabbia, Iron Mountain


"Chris developed a Conversion Optimization strategy and site-wide e-commerce testing plan for our company, AllPopArt.com. His A/B/n tests on our product pages have raised our Revenue per Visitor by 42% across the site. I was hoping for a real lift in our sales but was not expecting it to be this big."
- Ana Sanchez, AllPopArt

Top Rated Conference Speaker

"I can strongly recommend anyone interested in creating websites and campaigns that provides value to the client and WORKS, to attend Chris Goward's workshop and seminars, he will enlighten you!" - Mia Kolmodin

"Chris Goward is by far the best speaker to teach you in 45 minutes why you should work with optimization. I've heard from several of my attendees over the years that after his lessons at IMC, they've hired Chris with great results to show. - Lennart Svanberg

"I had the privilege to hear his keynote presentation on Conversion Optimization and attend his comprehensive workshop on the following day. Chris's presentation during the conference was one of the best of the entire day." - Patrick Schwerdtfeger

"Chris gave my favorite presentation of the conference. He specializes in conversion rate optimization and had a really awesome presentation full of case studies and great examples. He also hosted a workshop that was very well attended."" - Rebecca Kelley

"I would like to thank you for the best talk at the analytics conference this week. It was great!" - Björn Lilja
Chris Speaks At:

















Contact Chris
Twitter Feedback
— Francis Skipper (@fskip) August 14, 2012
@chrisgowardin#cro#sessf giving the most info filled relevant preso I've seen all day.
Loved the "meet the experts" sessions at
— Jessie Adkisson (@ChicGeekGuru) August 16, 2012#sessf@sesconf this week, thank you Chris Goward@chrisgoward for the advice!
Never seen a better presentation on conversion optimization that by
— Preston Van Dyke (@PrestonVanDyke) November 10, 2011@chrisgoward. Scientific and systematic approach.#pubcon
Learning that sex, in fact, doesn't sell.
— Andrew Hsieh (@ryoji) August 14, 2012@chrisgoward dropping knowledge bombs at#SESSF.
— Brian Farr (@briangfarr) November 11, 2010
@chrisgoward makes a good, scientific argument for#LPO.#PubCon cc:@thos003
#convcon Great presentation on building an effective optimization strategy from @chrisgoward. Someone is finally talking about strategy!
— Nazli Yuzak (@Optimize_This) October 9, 2012
Was way too interested listening to @chrisgoward to tweet much. I'll send some insights later. #omsummit
— Leigh Pinkston (@lpinkston) October 23, 2012
Man, @chrisgoward is crushing it in this session. #omsummit
— Leigh Pinkston (@lpinkston) October 23, 2012